Feature/ Benefits
Measure the impact of every touchpoint, from awareness to conversions, with a model built around your channels and goals.
Here’s how Eliya goes beyond traditional MMM to give you tools you can actually use in planning, forecasting, and decision-making.
Plan better. Test faster.
Co-Pilot Mode helps you simulate budget changes between channels and see projected impact before you commit.
Measure more than just conversions.
Eliya tracks the full customer journey, from awareness to purchase. See how every campaign contributes, not just what gets the final click.
Get clarity from imperfect data.
Eliya uses Bayesian techniques to model performance accurately, even when your inputs aren’t perfect.
Link brand campaigns to long-term growth.
Eliya helps you connect perception to performance. Understand how brand-building impacts future revenue, not just short-term results.
Case Study
ELIYA worked with Beliani’s team to model platform- and campaign-level performance, find budget inefficiencies, and identify scaling opportunities, all without increasing total marketing spend.
High spend, low visibility into what’s working across platforms and promotion
increase in income without increasing ad spend
budget reallocated using MMM insights
Identified scalable budget potential while maintaining ROI
Quantified of sales were marketing-driven
Traditional tracking falls short when it comes to brand spend, offline channels, and long-term impact. MMM fills the gap. It uses your historical data to show what’s driving conversions and supporting brand growth.
It unlocks privacy-friendly insights that drive better campaign performance without tracking individual users.
It brings together digital and traditional marketing data, empowering you to make smarter, more informed decisions.
Eliya builds tailored MMM solutions that go beyond standard reporting, helping you evaluate spend across channels and make confident investment decisions.
Unlike vendors or self-builds, ELIYA gives you flexibility, transparency, full-funnel insights, and lasting value without the heavy cost or complexity.
A clear, collaborative approach built around your goals.
We define the decisions your model should support, from channel budgets to campaign trade-offs.
No perfect dashboards needed. We work with what you have to get a usable, decision-ready dataset.
Our approach blends Bayesian modeling and MMM best practices to surface what’s working.
You get clear answers on where to cut, where to invest, and how brand and performance interact.
Simulate changes to spend, channels, or campaigns before making a move.
We build a model around your funnel and KPIs, then support you through analysis, scenario testing, and updates that keep your strategy aligned and actionable.
We customize the model to your markets, product mix, and customer journey.
From ad spend to offline impact, we connect the dots, even with gaps.
Our MMM uses flexible techniques to reflect the full picture, not just the cleanest data.
Go beyond attribution. See which efforts support short- and long-term results.
Use Eliya’s Co-Pilot Mode to explore the impact of budget shifts, before you spend a dollar.
Whether you’re scaling brand campaigns or refining performance spend, Eliya gives you the clarity to act with confidence.
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