Feature/ Benefits
ELIYA’s service helps you identify high-ROI campaigns, reduce wasted spend, and improve how you plan, prioritize, and justify marketing decisions. We tailor the model to your funnel, markets, and goals.
ELIYA helps you understand performance across channels, simulate budget scenarios, and measure both brand and performance impact, so you can make better calls.
Explore budget scenarios and simulate outcomes with your team
More accurate, adaptable insights even with limited data
Track performance across awareness, acquisition, and retention
Measure the long-term brand impact of your marketing efforts
MMM brings all your marketing data across digital, offline, and promotional efforts into one clear model that helps you reallocate budgets based on actual performance, not assumptions.
It unlocks privacy-friendly insights that drive better campaign performance without tracking individual users.
It brings together digital and traditional marketing data, empowering you to make smarter, more informed decisions.
With ELIYA, this process is built around your business. You get a custom model that reflects your channels, your markets, and your goals.
Unlike vendors or self-builds, ELIYA gives you flexibility, transparency, full-funnel insights, and lasting value without the heavy cost or complexity.
We turn scattered marketing data into a model that shows what’s effective, what isn’t, and how to shift your spend with confidence.
We define the decisions your model should support, from channel budgets to campaign trade-offs.
From ad spend to offline impact, we connect the dots, even with gaps.
Our MMM uses flexible techniques to reflect the full picture, not just the cleanest data.
Go beyond attribution. See which efforts support short- and long-term results.
Use ELIYA’s Co-Pilot Mode to explore the impact of budget shifts, before you spend a dollar.
We build a model around your funnel and KPIs, then support you through analysis, scenario testing, and updates that keep your strategy aligned and actionable.
ELIYA worked with Beliani’s team to model platform- and campaign-level performance, find budget inefficiencies, and identify scaling opportunities, all without increasing total marketing spend.
No perfect dashboards needed. We work with what you have like digital, offline, promotions, even noisy or missing data and map it to relevant outcomes like revenue, leads, or brand metrics.
We use flexible modeling techniques, including Bayesian methods, to reflect the full picture. This lets us capture seasonal effects, media costs, and campaign dynamics accurately.
Our team gives you clear, prioritized recommendations such as what to cut, where to invest, how to balance brand and performance, so you can act without second-guessing.
We help you simulate budget shifts, channel changes, or campaign launches with ELIYA’s Co-Pilot Mode and update the model as your strategy evolves.
ELIYA worked with Beliani’s team to model platform- and campaign-level performance, find budget inefficiencies, and identify scaling opportunities, all without increasing total marketing spend.
High spend, low visibility into what’s working across platforms and promotion
increase in income without increasing ad spend
budget reallocated using MMM insights
Identified scalable budget potential while maintaining ROI
Quantified of sales were marketing-driven
See how ELIYA’s MMM service helps you prioritize marketing spend, identify waste, and align your planning with what actually drives results across your funnel.
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