Feature/ Benefits
Eliya helps you understand what’s working across channels and where your next marketing dollar should go.
Eliya’s MMM solution is built to help you plan, simulate, measure, and support real-world decisions.
Explore budget scenarios and simulate outcomes with your team
More accurate, adaptable insights even with limited data
Track performance across awareness, acquisition, and retention
Measure the long-term brand impact of your marketing efforts
Case Study
ELIYA worked with Beliani’s team to model platform- and campaign-level performance, find budget inefficiencies, and identify scaling opportunities, all without increasing total marketing spend.
High spend, low visibility into what’s working across platforms and promotion
increase in income without increasing ad spend
budget reallocated using MMM insights
Identified scalable budget potential while maintaining ROI
Quantified of sales were marketing-driven
Marketing Mix Modeling helps you understand how different marketing activities contribute to business results. As cookies disappear and marketing gets more fragmented, teams need a clearer way to measure performance.
It unlocks privacy-friendly insights that drive better campaign performance without tracking individual users.
It brings together digital and traditional marketing data, empowering you to make smarter, more informed decisions.
With ELIYA, this process is built around your business. You get a custom model that reflects your channels, your markets, and your goals.
Unlike vendors or self-builds, ELIYA gives you flexibility, transparency, full-funnel insights, and lasting value without the heavy cost or complexity.
A clear, collaborative approach built around your goals.
We define the decisions your model should support, from channel budgets to campaign trade-offs.
No perfect dashboards needed. We work with what you have to get a usable, decision-ready dataset.
Our approach blends Bayesian modeling and MMM best practices to surface what’s working.
You get clear answers on where to cut, where to invest, and how brand and performance interact.
Simulate changes to spend, channels, or campaigns before making a move.
We build a model around your funnel and KPIs, then support you through analysis, scenario testing, and updates that keep your strategy aligned and actionable.
We define the decisions your model should support, from channel budgets to campaign trade-offs.
No perfect dashboards needed. We work with what you have to get a usable, decision-ready dataset.
Our approach blends Bayesian modeling and MMM best practices to surface what’s working.
You get clear answers on where to cut, where to invest, and how brand and performance interact.
Simulate changes to spend, channels, or campaigns before making a move.
See how Eliya’s Marketing Mix Modeling helps teams cut through complexity and spend where it counts.
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